What is Beyond The Sky Media?
Video Production Services
Beyond the Sky Media is a video production company name that was developed by the late Walter Scott Roseboro III. In Walters early years of attending Full Sail University he came up with the name but had questions on if he should continue using it. There were many similar company names out there but none that utilized this exact combination of words. In 2015, when Walter would visit his childhood best friend (Toon) during the holiday break. They would exchange their latest business ideas and talk about life. Walter proposed the idea to Toon and at first it didn't stick. In the beginning Toon could never get it right and joke about it being "Above the Clouds Films", "Outer Space Productions", "Beyond the Universe Media" and they would both laugh it up shedding tears of joy.
In the beginning of 2017 Walter began to use the "WSR" logo shown below for the sake of legal comfort.
Little did we know on November 6th, 2018. (3) days before he was scheduled to fly out of his hometown Philadelphia PA to work on a film in California... He was murdered! His dreams were cut short and he did not get to reach his full potential. His best friend Toon did not take the news so well. That's when Toon decided in order to keep his best friends name alive forever he should drop his "Toonography Entertainment" video production brand that he had established for over 7+ years and develop the "Beyond The Sky Media" brand. In the eyes of Toon, Walt is still working on media "Beyond The Sky".
What is Beyond The Sky Media?
"It is a way to remember my friend..."
-Toon Dollaz
Walter attained a Bachelors
Degree from Full Sail University
in Film Making
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Photos of Toon captured by:
@Rekklesslife
This is Toons eye seconds before his first cataract surgery! Since then both of his eyes have implants.
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Who is the Director?
"Toon Dollaz"
Toon Dollaz formerly known as "Toonography Entertainment" was born and rasied in Philadelphia Pa in a single parent household. Toon has a degree in "Digital Film & Video Production" and a long list of credentials due to working in a 9-5 force for over 10 years. Toon has worked with all grades from Kindergarten - 12th grade and even taught adults twice his age.
In mid 2016, Toon began to feel sickened by the traditional white collar work environment and decided he needed a way out so that he could focus on his passion (Video Production) full time. Originally at 26 years of age he desired to create an exit strategy that would allow him to follow his passion by the age of 30. Until one day he could not take the lack of creative inspiration and submitted his (2) month resignation letter at 26 years of age.
Upon exiting the work field and becoming a full time creative entrepreneur, Toon has been able to grow in ways unfathomable to the mind. As he would recall it," The day I left the work field I felt free as a bird... so free that I started attracting animals. I remember on my last day sitting in my vehicle thinking is this really what I wanted to do and a bird landed on my hood and walked up to the windshield staring at me. As if nature was reassuring me to never look back...and I never did!" Since then Toon has executed over 100+ professional projects and has a YouTube channel with over 850+ videos and growing!
The Logo Meaning?
Where did the logo design come from?
In December of 2018, Toon revamped is whole branding efforts and transitioned from "Toonography Entertainment" to "Beyond The Sky Media". Toon wanted to somehow incorporate details from Walters original logo design (WSR - Walter Scott Roseboro) to a new and fresh timeless logo. So after creating 20+ logo designs.
Toon developed a logo idea with a strong esoteric meaning while keeping values from the original WSR and adding an original twist to it..
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(Details/Esoteric Meaning Below)
-B/for Beyond The Sky Media
-Film strip for his Walts love for FILM and Degree in film making
-14 Film frames for the day he was in the casket
-32 Film sprocket teeth for his age
-W/hidden in the B logo for his name "WALT"
-The W has 12 points for the amount of letters he used in his original WSR logo
-The B leans forward because he was always on the go and ready to go whenever I needed him
-The logo signifies moving forward
-The colors used are Black,White, and Yellow
-Black and white are from his original WSR logo
-Yellow is because he loved Batman and Batman’s bat on his chest was Yellow
-Black means ; Sophistication, Power, Mystery, Formality, Evil, Death, Wealth, & Elegance
-White means; Purity, Cleanliness, Maternity, Goodness, Hope, Freshness, & Innocence
-Yellow means; Optimism, Hope, Cheerful, Warmth, Happiness, Positivity
-The font used for "Beyond The Sky Media" is called "SKY FONT THICK"
The logo was colored yellow and black on purpose also because bumble bees 🐝 are Yellow/black and they should be recognizable world wide.
As well as the letter (B) being recognizable world wide.
The hidden (W) represents Walts name and his old brand “Wizalt Wear”
The logo was designed in Photo Shop Cs5 and converted to a VECTOR, and PNG
Lastly this logo is IN LOVING MEMORY of WALTER SCOTT ROSEBORO III.
The Originator of BEYOND THE SKY MEDIA.
The logo is by TOON, former owner and creator of "Toonography Entertainment"
and the brand will live on by TOON DOLLAZ. 🙏🏽🎬
Logo 99.9% finalized on 12/28/18